Whether it’s going skydiving, vacationing the world lacking any itinerary, or sampling new (and possibly gross) cuisines, we always appear to admire people ready to take the potential risks the majority of us aren’t. These are called by us daredevils. They may be called by us free spirits. We call them adventurous. But really what they are is fearless. Fearlessness is a virtue, enabling average people to accomplish incredible things seemingly. But fearlessness isn’t the exclusive domain of adrenaline junkies, globetrotters, and iron-stomached foodies.
It’s also imperative for success in today’s marketing arena-at the business level and especially in a startup environment. What’s a “Fearless Marketer” Anyway? For me, a fearless marketer is someone prepared to take risks that their friends and peers aren’t. No, it doesn’t mean spending valuable budget on new technologies willy-nilly or launching a campaign without proper preparation simply for thrills.
It will, however, imply that they’re willing to consider the problems of the digital marketing era head-on and change them into opportunities for enhancing connection, engagement, and encounters with customers and prospects. Historically, marketers have tried to insulate themselves from risk, failure, or the unknown because they fear technology. They fear the effort necessary for truly personalized customer engagement (the sign of successful marketing!) and the probability of devaluing their attempts by partnering with other teams in the organizations.
By comparison, fearless marketers accept novel methods to their craft. They think about how exactly they approach their jobs creatively, with many implementing agile methodologies from the software world that favor responding to change over following a fully-baked plan, rapid iterations over pie-in-the-sky campaigns, and data enrichment over conventions and views.
They work diligently to comprehend and navigate the progressively cluttered MarTech landscape that now offers more than 6,800 solutions to devise plans for optimizing the 90 roughly cloud technologies their business marketing teams use on a daily basis. And, due to the fact even the buying process has changed considerably-there’s now an average of 6.8 unique stakeholders in purchase decisions-figuring it all out makes the challenge even more daunting.
- Pack meat into bottles/cans and add 1 tbsp broth, leave 0.63 cm (¼-inches) head space
- Relocate yourself and your family
- Purpose Of Loan…………
- How to start out a grown-up Day Care Service
- Customizable tax calculation
- Be a member of the Institute of Management Accountants (IMA)
Still, fearless marketers aren’t deterred. Instead, they lean into the challenge and take on revenue obligations happily, even going as far as to assign their team’s value to the business and quantify it with profits on return (ROI) metrics. They do it by seeking to bridge traditional disconnects between marketing and sales teams, helping align the entire organization to raised target audiences, improve customer acquisition efficiency, and meet revenue goals more regularly. It’s fun to talk about Fearless Marketers as a catch-all term.
But it’s not just a one-size-fits-all descriptor, as a fearless marketer looks different depending on the scope and nature of your organization. More importantly, a fearless marketer in an enterprise has different encounters and challenges than their counterparts in a little company, especially a startup. Like most things in a startup, every plan, every approach, every decision is scrutinized. Each has exponentially more effect on the success (or failure) of the business in a startup than within an enterprise, where in fact the sheer size of the business offers a buffer and protects against unintended consequences of poor decisions.
The flip aspect is that startup marketers have better potential for favorably impacting the future of their businesses, provided they develop the capability to look past their concern with failure. In a startup, fearless marketers are prepared for change, welcoming it even. They’re available to change and in a position to thrive in daily chaos, relying on clean analytics and data to make important tactical decisions even under duress. However, fearless marketers must not depend solely on the tech stack to operate a vehicle the company’s success and growth.