While writing the author’s preface for my newly-published book Trackside with VIA: The First 35 Years, there have been several people I wanted to say thanks to. Train-affected family members spent time trackside as I was compiling the information I’d later included in my book. This time around backside was a pleasurable experience: fresh air, the great outside, waiting around hours for a train to seem sometimes. Now it’s Father’s Day – as a father, son, brother, brother-in-law, nephew, and husband, I’m recalling each relative I thanked and picturing the right time I spent trackside with them. What did those occasions look like?
Pedal-powered platform prowler: My son Andrew is understanding how to ride his rail-equipped two-wheeler, pictured here on the north monitor platform at Kingston place, with ex-UP baggage car 8623 in April, 1994 (above). My sister Allison actually rode trains more than she watched them. Going to gigs in various Canadian cities or about to jet off for some international destination, her trips started or finished on VIA Rail often. Waiting for her at the Kingston station was an opportunity to see more trains also. On December 19 Home for Christmas, 2003: My mother Marjorie appears in few trackside photos. Content to allow railways in the family do their thing, she much preferred to be under a shady tree to a non-air-conditioned Volkswagen.
They’re people who prefer to be on the cutting edge of styles and gossip. So there is no need for the chatter on your Facebook web page to constantly revolve around handbags. You could in the same way easily discuss what Natalie Portman wore to the Golden Globes or discuss the latest bout of America’s Next Top Model.
As long as the discussion is going on in your living room, it generally does not have to be about you. In comparison, if you put up a Facebook page and do nothing but talk about yourself, you’ll watch the party unfilled quickly. Stop keeping up with the digital Joneses. Because the Internet is open public domain, abruptly it’s easier than ever to keep close tabs on what your rivals are doing. And along with this comes the temptation to constantly ensure that you are present anywhere on the net that they are.
- Maintaining contact with those individuals; and
- You will need to analyse the customer’s business procedures and business drivers
- Cleaning service business
- Boiled eggs and smokies
- Eslint support
- One other 4U course
However, just because you can view what your rivals are up to doesn’t invariably mean they’re carrying it out well or that their strategies are well worth imitating. Just because your competitors are on Facebook, Twitter, LinkedIn, YouTube, Flickr, and almost every other platform in existence, doesn’t mean you should be, too. Because they have 1 Just,000 followers doesn’t imply that you’re a failure because you only have 200. Just because they have a message board on the website doesn’t mean that you should necessarily have one as well.
While it certainly is good to keep your competitors in your crosshairs, don’t allow it takes your focus from doing what’s best on your own business. It’s far more important to remain laser-focused on your visitors and gain an understanding of their current address and exactly how they prefer to be engaged. Focus your efforts not on keeping up but on setting up yourself apart. Carve out your own specific niche market in the Web marketing world, create your own identification, offer something unique to your visitors, and cultivate your own community of dedicated supporters.
With all the hype surrounding cultural networking, don’t forget the importance of face-to-face networking. As one accountable for growing a business, you participate in an expansive community of people who are in the same sailboat. Collectively, you stand for an almost unlimited pool of knowledge and experience in handling the challenges of building and growing a business. Is it a colleague in a related industry or who owns the shop next door, there’s an abundance of wisdom and connections just waiting to be distributed. All too often, however, people treat the network as a stop-gap measure when nothing else is working.